Good or Bad. Just Market It

I'm not going to lie. I don't recall our last speakers name. I believe it was Evan Graham? Something like that. He made it very clear that it does not matter what invention it is, just market it. Marketing is key when it comes to selling anything. He made a quote by Ralph Waldo Emerson, "Build a better mousetrap and the world will beat a path to your door." It might be true back in the day but that's not the case now-a-days. If people don't know about, how do they know if it's the "best" mousetrap. Graham also mention there's three ways inventions are made.

Ideas	Marketing	Cost	Income
Good	Bad	Low	None
Bad	Good	Low	Short-Term
Good	Good	High	Long-Term

What he means by this is, someone can have the best idea but if there's little cost of marking involve  you want get any money for it. When you have a bad idea but spend a pretty penny on marketing, you'll have short-term income (such as the snuggle: what I mention in my earlier blog). Last, but the best way is to have a good idea, put a prettier penny in marketing and in result you have long-term income. Graham also mention that a company like the very first Amazon Kindle was a good idea but the product itself wasn't want they really wanted to put out. However, the marketing was incredible and people were interested and bought it. That short-term income can be invested into the idea again to make it better. Put even more money into marketing and the short-term income becomes a long-term one.

So, from what I learned from this presentation the most is. MARKETING! MARKETING! MARKETING!